How does the profession of image consultant evolve over time?
The 'modern', conscious image counselling is based on scientific studies, and coincides with the publication of the book 'Dress for Success', by John T. Molloy, which came out in 1975 in the USA.
The best seller emphasised the power that a person's clothing and image can have for personal and professional success. Not only that, it began to define personal perception and also that of others.
Prominent personalities such as Kennedy, began to use an image consultant for the proper management of their public image.
Image consulting is a path that aims at enhancing the person, maintaining the person's natural appearance without distorting it, creating a conscious outer and inner balance.
One cannot become an image consultant overnight.
The profession to be consistent is made up of a lot of study, specific skills, continuous updating, experience in the field, a keen sense of aesthetics and a lot of love for what you do, which must never be lacking.
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